HOW IT WORKS
NTC connects our clients with schools in their community to promote beneficial behaviors and life skills to students in grades K-12. With operations in the United States, Australia and New Zealand, we are empowering students, teachers and families to embrace positive change and achieve a brighter future.
Our award-winning educational programs deliver messaging on energy conservation, emergency preparedness, financial literacy, STEM enrichment, health and wellness, water and environmental stewardship, social responsibility and other topics important to our clients. We customize our community outreach programs to reach the goals that matter to our partnering organizations, whether that’s customer education, brand awareness, public relations value, corporate social responsibility or striving to make the world a better place.
How does NTC reach hundreds of thousands of students, teachers and family members each year? Watch our video to see how everything connects with NTC.
Years in Business
Schools reached in 2020-21
Students engaged this school year
Theory of Behavior Change
NTC’s educational programming in K-12 schools leads to positive behavior change in your community. Here’s how it works.
TEACHING LIFE SKILLS MAKES AN IMPACT
Many important life skills like these are not effectively taught to members of your community:
- Energy efficiency
- Water conservation
- Financial literacy
- Health and wellness promotion
- STEM education
- Emergency preparedness
SOCIAL NORMING THROUGH K-12 EDUCATION IS KEY
The theory of social norming states that our behavior is influenced by perceived norms of how our peers think and act. When students receive your messaging together, as a social group, this motivates them to share your information and their excitement with their parents, creating a Trickle Up™ effect.
INNOVATIVE LEARNING ACTIVITIES MOTIVATE STUDENTS
In order to effectively engage students and their families, NTC has developed six different school-to-home learning tools that can be specifically customized for your organization.
- Livestreaming events
- Live in-school events
- Print materials
- Video production
- Web development
EVALUATION AND MEASUREMENT
Any behavior change program must implement evaluation metrics to measure success, such as:
- Teacher evaluations regarding program impacts and feedback
- Third party evaluation
- Pre- and post-tests for students tracking behavior change
- Online surveys for parents to measure community impacts
- Apps and websites capable of tracking participation
BEHAVIOR CHANGE IS THE RESULT
NTC’s theory of change recognizes that unique learning activities delivered to K-12 students teach important live skills at an early age, creating productive members of the community and inspiring positive behavior change.
NTC engages your communities through six customizable communication platforms, delivered through K-12 schools.
We’ve talked about ourselves a lot. Now, we’d like you to hear from other people who know us well: the schools we engage and the clients we serve.
Live theater is a really dynamic way to teach students, especially when you combine it with curriculum activities, in-class discussion and homework assignments that engage parents. We’ve been working with NTC for over 20 years to deliver our electrical safety and energy messages into the schools. It’s been a great partnership and an effective way of reaching students.”
Director of the Minnesota Power Foundation, Minnesota Power
We get such great response from everyone who sees a performance – teachers, students, bank employees. We’ve even had customers walk into a local branch and thank us for bringing the program into their schools! There’s a tremendous level of appreciation, especially in smaller communities that typically have fewer options for this kind of programming. I’m proud that Bank of the West has made a financial commitment to take Mad About Money into the schools. While it’s certainly done a lot to create a positive image for the bank, I’m proudest of the positive impact that the program has had on our students.
VP of Community and Government Affairs, Bank of the West
I find all of the material easy to follow and the charts, graphs and comments in the final report clearly articulate the impact this show has had with the students and teachers in our service territory. Not only do I have the material I need to meet with my leadership, but also am now prepared to meet with the department that funds the program and is responsible to report our outcomes to the PSC. While the show is a small part of the work that FPL does to educate customers about energy conservation, it is one that is highly visible and we appreciate the partnership with NTC. The show is now the easiest part of what I manage, and this allows me to focus on new programs and issues in education.
Education Program Manager, Florida Power and Light Company (FPL)
The details of the performance were an eye opener for the food industry and other school districts that are addressing these issues. Theatre is extraordinarily effective and FMI attendees see the positive impact on reputation for sponsors teaching students about nutrition, messages that are delivered right in their school.
Director of School District of Philadelphia, EAT.RIGHT.NOW. Program
I believe that the sponsorship of NTC performances is a valuable investment that our member utilities can make on behalf of their local schools. I always share the educator feedback you provide with the sponsoring utility so that they can see how well the program is received in their schools. This explanation you’ve provided with metrics will add to that and demonstrate the value of continued participation.
Manager of Mass Market Programs, WPPI Energy
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